monetization
65 K
sites tracked
14.2 M
total ads.txt policies
ad partners declared
165
fingerprinting domains
content monitoring
390
Key Publishers
11.6 M
Total Articles
107 K
Unique Pages Scanned
13 K
Ad Slots Found
systems + platforms
331
Unique Systems
69.5 K
Unique System Calls
223 K
Sellers.json entries
new platforms

growing platforms

declining platforms

systems

1
...
Google is a multinational corporation that specializes in Internet-related services and products.
25 unique domains 377,365 detected 39,281 sites 60.47% coverage

2
...
Rubicon Project is an advertising automation platform enabling premium publishers to transact advertising brands.
16 unique domains 73,815 detected 29,902 sites 46.03% coverage

3
...
Amazon is an international e-commerce website for consumers, sellers, and content creators.
23 unique domains 64,218 detected 4,550 sites 7.00% coverage

4
...
Facebook is an online social networking service that enables its users to connect with friends and family.
9 unique domains 62,466 detected 4,965 sites 7.64% coverage

5
...
AppNexus operates a cloud-based software platform that enables and optimizes programmatic online advertising.
12 unique domains 47,975 detected 30,571 sites 47.06% coverage

6
...
Index Exchange is an exchange technology, enabling digital publishers and suppliers to sell ad impressions programmatically and in realtime.
11 unique domains 47,728 detected 28,748 sites 44.25% coverage