monetization
65 K
sites tracked
14.8 M
total ads.txt policies
ad partners declared
165
fingerprinting domains
content monitoring
320
Key Publishers
11.8 M
Total Articles
125 K
Unique Pages Scanned
14 K
Ad Slots Found
systems + platforms
331
Unique Systems
158 K
Unique System Calls
260 K
Sellers.json entries
new platforms

SocialFlow
Lazarus DSP
Temelio
AdYouLike
TripleLift
MoPub
growing platforms

Datalogix 3543600.00%
TrustX 1169580.00%
Sailthru 1133740.00%
Bounce Exchange 1031304.55%
bRealtime 986166.67%
Nexstar Digital 953300.00%
declining platforms

Microsoft 32889.73%
Hotjar 32166.37%
Google 26893.06%
WordPress 26534.71%
Yieldlab 22000.00%
Cloudflare 16717.30%
systems

1
...
Google is a multinational corporation that specializes in Internet-related services and products.
30 unique domains 1,106,852 detected 75,014 sites 115.48% coverage 0 sellers.json

2
...
Rubicon Project is an advertising automation platform enabling premium publishers to transact advertising brands.
16 unique domains 146,944 detected 59,876 sites 92.17% coverage 3,185 sellers.json

3
...
Facebook is an online social networking service that enables its users to connect with friends and family.
9 unique domains 136,861 detected 4,901 sites 7.54% coverage 0 sellers.json

4
...
Amazon is an international e-commerce website for consumers, sellers, and content creators.
23 unique domains 121,140 detected 2,342 sites 3.61% coverage 351 sellers.json

5
...
PubMatic is an automation solutions company for an open digital media industry.
20 unique domains 104,189 detected 58,042 sites 89.35% coverage 2,579 sellers.json

6
...
Index Exchange is an exchange technology, enabling digital publishers and suppliers to sell ad impressions programmatically and in realtime.
11 unique domains 102,328 detected 59,438 sites 91.50% coverage 2,433 sellers.json