monetization
65 K
sites tracked
14 M
total ads.txt policies
11,353
ad partners declared
165
fingerprinting domains
content monitoring
376
Key Publishers
323
Unique Tech Companies
22.8 K
Unique System Calls
11.1 M
total articles
2.22 M
Facebook articles
8.47 M
Twitter articles
360 K
Web articles
new platforms

Storygize
Rakuten
NextRoll
LoopMe
Voluum
Liftoff
growing platforms

AdTheorent 193.18%
OneTag 52.94%
FreeWheel 13.70%
Carambola 8.70%
Zeta 6.40%
Sailthru 4.84%
declining platforms

Taboola -17.43%
Bombora -22.20%
Beeswax -24.02%
Lockerdome -26.87%
Datalogix -33.38%
SpotX -37.28%
systems

1
...
Google is a multinational corporation that specializes in Internet-related services and products.
25 unique domains 377,365 detected 39,281 sites 60.47% coverage

2
...
Rubicon Project is an advertising automation platform enabling premium publishers to transact advertising brands.
16 unique domains 73,815 detected 29,902 sites 46.03% coverage

3
...
Amazon is an international e-commerce website for consumers, sellers, and content creators.
23 unique domains 64,218 detected 4,550 sites 7.00% coverage

4
...
Facebook is an online social networking service that enables its users to connect with friends and family.
9 unique domains 62,466 detected 4,965 sites 7.64% coverage

5
...
AppNexus provides cloud-based advertising products and services.
12 unique domains 47,975 detected 30,571 sites 47.06% coverage

6
...
Index Exchange is an exchange technology, enabling digital publishers and suppliers to sell ad impressions programmatically and in realtime.
11 unique domains 47,728 detected 28,748 sites 44.26% coverage